Figures current at 28 December 2009...

  • Camera sales in Australia (excluding 35mm disposable types) are expected to achieve around 3 million in 2009.
  • Over 10 million digital cameras alone have been purchased by consumers in Australia in the last five years.
  • It is estimated Australians upgrade or exchange their camera approximately every 24 ~36 months.
  • Most households have at least one old camera at home and many have two or more unused cameras stashed away in drawers at home and work.